To improve the quality of young children’s lives in the GCC.
To be a leading organization supporting quality improvement of early childhood in the GCC, by integrating the international best practices and programs with the local culture and heritage.
Setting the benchmark: Establishing and monitoring high quality practice through our programmes and services.
Upholding Ethics: Maintaining professional and trusting relationships with clients and stakeholders. Treating our fellow employees, suppliers, customers and shareholders with respect and valuing their contributions.
Applying Continuous Improvement: Assessing and developing our systems, processes and people to enhance our product and service offerings on a continuous basis.
Integrating Different Cultures: Acknowledging our environment and promoting mutual respect and integration through our programmes, services, and people.
Satisfying Customers: Achieving the level of performance that meets requirements and exceeds our client’s expectations.
Supporting & Educating Communities: Advocating for child wellbeing, education and protection by engaging with local and international communities to raise awareness and standards.